GENIUS Brand Identity︎︎︎
Role: Identity Design
Programs: Adobe Indesign, Adobe Photoshop,
Adobe Illustrator, Adobe After Effect
Role: Identity Design
Programs: Adobe Indesign, Adobe Photoshop,
Adobe Illustrator, Adobe After Effect
GENIUS is the world’s biggest collection of song lyrics and musical knowledge, where it shares the stories behind the songs and the creative connections that meaningfully drive culture. In the rebrand, I push its mission statements to focus on reshaping the music industry into an inclusive community for music enthusiasts, artists, and creatives that allows access inside the world of music production. I want to allow Genius to provide a platform for music lovers and professionals where they share experiences, spark ideas, and provide knowledge to empower young users to create.
How Can I Rebrand It︎︎︎
The GENIUS logo mark is inspired by the idea of connection. Two dimensional shapes serve as connecting bridges. This is meant to convey how GENIUS strives to connect the users with the music industry.
“GO WILD. GO LOUD. GO PLAY.”
In the new brand identity, we are focusing on pushing Genius’ mission statement. At Genius, we provide a platform for music lovers and professionals where they share experiences, spark ideas, and providing knowledge to empower young users to create.
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