Fujifilm Brand Identity︎︎︎
Role: Brand Identity Design
Programs: Adobe Indesign, Adobe Photoshop,
Adobe Illustrator, Adobe After Effects
Role: Brand Identity Design
Programs: Adobe Indesign, Adobe Photoshop,
Adobe Illustrator, Adobe After Effects
The goal is to redesign the entire visual system for Fujifilm, ensuring the identity matches closer with its core values; while establishing a more flexible logo mark for future application. I aim to bring a refreshing element into the company's culture, expand the range of target customers, and ensure the quality of the products.
The Logo︎︎︎
The rectangular shapes represent the moving pixel; in subtleness, it recalls the continuous contribution of Fuji to the photography industry. With this new identity system, Fujifilm is ready to present itself to a broader customer group with more refreshing visual language and a more confident corporate image.
![](https://freight.cargo.site/t/original/i/e5f3747aebdecba4951c856a7cb8cffed9d7ecfe91b52f8de7d18718df257355/cd4_poster_17.png)
![](https://freight.cargo.site/t/original/i/a9e7e880128e9d3dc0e34115ac50e124ceb47251549f2940c0a0d50eb2bafe61/cd4_poster_wk142.png)
![](https://freight.cargo.site/t/original/i/9660927b58786e68e16612afa2d01e9fa8a09072dfe5ec719f96801e30865ed5/cd4_poster_16.png)
![](https://freight.cargo.site/t/original/i/29e5e7709f79d7e8de81ca98ecc8e07cf219b8cccbe93fb00f58b1c4390a14bb/cd4_poster_wk14.png)
![](https://freight.cargo.site/t/original/i/5ae24e909ea82c98c82268505ef130e153775003d1fe1e42139786fa2da79e47/cd4_poster_wk146.png)
![](https://freight.cargo.site/t/original/i/8035659bca1e25cd178bc0555dc434d951fa6b6fa9a44f23b1adae0cd8a5c516/cd4_poster_wk145.png)
![](https://freight.cargo.site/t/original/i/5d8a84afef283c2b438b296ce9e808b5ff296ae69e5b5fe85e2cd00a0ad41c0f/cd4_poster_wk147.png)
![](https://freight.cargo.site/t/original/i/0117bd83bb1ae1fc3378d3616f83c5a997c611c1bf177e7e1396da5c5bb5267f/cd4_poster_wk143.png)
Content Posters:
In this series, I design the graphic element to convey a sense of movement captured on the camera—allowing the shapes to follow the image's actions and empowering the people's gestures in the pictures.
![](https://freight.cargo.site/t/original/i/f78b69d33aec559cb93676a25dfb033227952a8b19c25cb0a2c309e711f805d4/fuji.png)
![](https://freight.cargo.site/t/original/i/a2a3b67bb8bebbbaf8775162dce9de69a01a7408f20b2df11c14906c8f2bca78/cd4_BC_Mockup.png)
![](https://freight.cargo.site/t/original/i/ce3bc9c31e6294562d9bcda663fb26fb14a71acf8785626fbd81e08c2abbc0f6/cd4_stationary.png)
![](https://freight.cargo.site/t/original/i/c0f8d5da72e5bb35fd8e0f24bab8fc8443705d1581ce1b09e29e0350cd06513a/cd4_name_tag_wk14.png)
![](https://freight.cargo.site/t/original/i/a364e21d851950bfff75a26c6c9fd1cc41dde3e1bbcabdc7ac5bace2f51705c5/app.png)
![](https://freight.cargo.site/t/original/i/3333c76b21ca1c571fcb1e34824032213281e04fdb671bd733c8d0e4b8eff4c0/Screen-Shot-2022-02-25-at-9.49.06-AM.png)
![](https://freight.cargo.site/t/original/i/609d24e005fa3ca92a38ce9333b9c53460c21424899fa8c8ab0d7f0d8cdbbd3c/cd4_postcard_mockup-copy.jpg)
![](https://freight.cargo.site/t/original/i/1568fe0a099b532105d08aa1ec8da34e118e6935e5f51777e3d27fff59d8555c/cd4_billboard_mockup_wk14.png)
![](https://freight.cargo.site/t/original/i/2cd0d77fc01324ebe91966df2b448bd124161a02fe2387ace0378f59d3d0732e/gfx-100_overview-feature01.png)